Effective Date: May 10, 2025
At DeFiPulse News (https://defipulse.news/), we are committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, interact with our services, or contact us. By using our website, you agree to the practices described in this policy.
If you have any questions about this Privacy Policy, please contact us at alex@defipulse.news.
1. Who We Are
DeFiPulse News is a cryptocurrency news blog providing insights into decentralised finance (DeFi), blockchain technology, cryptocurrency markets, NFTs, and crypto regulations. We are the data controller responsible for the personal data collected through our website.
Contact Details:
Email: alex@defipulse.news
2. What Data We Collect
We collect and process the following types of personal data:
a. Data You Provide Directly
- Contact Information: When you email us at alex@defipulse.news or submit inquiries, we may collect your name, email address, and any other information you choose to provide.
- Comments and Interactions: If you leave comments on our blog posts (via WordPress), we collect the data entered in the comment form, including your name, email address, and website (if provided).
b. Data Collected Automatically
- Usage Data: We use Google Analytics to collect information about how you interact with our website, such as your IP address, browser type, device information, pages visited, and time spent on the site. Learn more at Google Analytics Privacy.
- Cookies and Tracking Technologies: Our website uses cookies to enhance your experience, deliver personalised ads via Google AdSense, and analyse site performance. Cookies may collect data like your browsing preferences and approximate location. See our “Cookies” section below for details.
- Advertising Data: Google AdSense serves personalised ads based on your browsing behaviour and interests. This may involve tracking across sites to deliver relevant ads. Learn more at Google AdSense Privacy.
c. Data from Third-Party Services
- WordPress: Our website is built on WordPress, which may collect data through plugins or features like comments. For example, the comment form may store your name and email address. Learn more at WordPress Privacy.
- Google Services: We use Google services (e.g., Google Analytics, Google AdSense) that collect data to improve our website and deliver ads. These services may process your data in accordance with Google’s privacy policies, linked above.
3. How We Use Your Data
We use your personal data for the following purposes:
- To Operate and Improve Our Website: Usage data helps us understand how visitors use our site, allowing us to enhance content and functionality.
- To Provide Personalised Advertising: Google AdSense uses your browsing data to serve relevant ads, generating revenue to support our website.
- To Communicate with You: We use your contact information to respond to inquiries or provide updates if you’ve subscribed to our newsletter (if applicable).
- To Comply with Legal Obligations: We process data as required to meet GDPR and other regulatory requirements, such as maintaining records of consent.
- To Ensure Security: We use data to monitor and prevent fraudulent activity or unauthorised access to our website.
4. Legal Basis for Processing
Under GDPR, we process your personal data based on the following legal grounds:
- Consent: Where you provide explicit consent, such as accepting cookies or submitting contact information via forms.
- Legitimate Interests: For activities like improving our website, delivering ads, and ensuring security, where our interests do not override your rights.
- Contractual Necessity: When processing is necessary to respond to your inquiries or provide services you’ve requested.
- Legal Obligation: To comply with applicable laws, such as data retention requirements.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience and provide personalised services. Cookies are small text files stored on your device that help us analyse traffic, deliver ads, and remember your preferences.
Types of Cookies We Use
- Essential Cookies: Necessary for the website to function, such as maintaining your session on WordPress.
- Analytics Cookies: Set by Google Analytics to track site performance and user behaviour.
- Advertising Cookies: Set by Google AdSense to deliver personalised ads based on your interests.
- Functional Cookies: Enable features like remembering your cookie preferences.
Managing Cookies
You can control cookies through your browser settings or our cookie consent banner, where you can accept or reject non-essential cookies. Note that disabling cookies may affect your experience on our website. For more information, visit Google’s Cookie Policy.
6. Sharing Your Data
We do not sell your personal data. However, we may share your data with trusted third parties under the following circumstances:
- Service Providers: We use third-party services like Google Analytics, Google AdSense, and WordPress to operate our website. These providers process data on our behalf and are bound by data protection agreements.
- Legal Requirements: We may disclose data if required by law, such as in response to a court order or regulatory request.
- Business Transfers: If DeFiPulse News is involved in a merger or acquisition, your data may be transferred as part of the transaction, with appropriate safeguards in place.
7. Data Storage and Security
We store your personal data securely using industry-standard measures, such as encryption and access controls, to protect against unauthorised access, loss, or misuse. Data collected via Google Analytics and Google AdSense is stored on Google’s servers, subject to their security practices (see Google’s Security).
Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. For example:
- Contact information is kept until your inquiry is resolved or as required by law.
- Analytics data is retained as per Google Analytics’ retention settings, typically up to 26 months.
8. International Data Transfers
DeFiPulse News operates globally, and your data may be transferred to countries outside the European Economic Area (EEA), such as the United States, where Google’s servers are located. We ensure such transfers comply with GDPR through mechanisms like Standard Contractual Clauses or adequacy decisions. For details, see Google’s Data Transfer Framework.
9. Your GDPR Rights
As an EU resident, you have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Ask us to correct inaccurate or incomplete data.
- Erasure: Request deletion of your data, subject to legal obligations.
- Restriction: Ask us to limit how we process your data.
- Portability: Request your data in a machine-readable format.
- Objection: Object to processing based on legitimate interests, including profiling for advertising.
- Withdraw Consent: Revoke consent at any time, such as opting out of cookies.
To exercise these rights, contact us at alex@defipulse.news. We will respond within one month, though complex requests may take longer. If you’re unsatisfied with our response, you can lodge a complaint with a supervisory authority, such as the UK Information Commissioner’s Office (ICO).
10. Third-Party Links
Our website may contain links to third-party sites, such as social media platforms or external articles. These sites have their own privacy policies, and we are not responsible for their practices. Please review their policies before sharing personal data.
11. Children’s Privacy
DeFiPulse News is not intended for individuals under 16. We do not knowingly collect personal data from children. If you believe we have collected such data, please contact us at alex@defipulse.news, and we will take steps to delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
13. Contact Us
For questions, concerns, or to exercise your GDPR rights, please contact:
Email: alex@defipulse.news
Thank you for trusting DeFiPulse News with your data. We’re committed to keeping your information safe and respecting your privacy.